Mitt Romney has released his financial disclosure forms at 5 pm on a Friday. Maybe he’s hoping we won’t notice how rich he is? This is part of a time-honored tradition of releasing news on “Take Out The Trash Day.” But in the 24-hour weekend blogosphere age, does this actually work? I mean, does the media/blogosphere still take weekends off or something?
The answer may be a qualified yes. Blog/web traffic goes down on weekends, Nightly news watching also declines on the weekend. Why hasn’t media evolved to handle the weekend, particularly when campaigns and spin doctors employ “Take Out The Trash Day” and everyone knows it? Many of my favorite blogs take weekends off, despite the fact that they are even less limited by the constraints of the typical work week.
I don’t have a good answer here, but I would say that media organizations should at the very least try to deal with the problem rather than ignoring it.