Over the weekend a friend showed me this commercial:
It’s pretty funny, and it also reminded me instantly of the Old Spice commercial strategy. Off-the-wall, exaggerated claims, coming from a charismatic male lead, delivered while the guy is walking through a scene (or being dynamic in some way.) I tried doing a bit of research on whether the Old Spice commercials from a couple years ago resulted in increased sales for Old Spice, but I found contradictory claims. At best, it seems to have had a rather small effect.
My take is that these commercials are designed to gain a large number of page views. And they clearly work! But do page views translate to purchases of that product? Probably not.