So let’s say you are Pepsi Co. (remember, corporations are people so just run with it). Someone sues you because he claims that he opened a can of Mountain Dew, only to discover that there was a mouse inside it. You decide that the guy is full of it, and here’s how you know: if a mouse had really been bottled inside a can of Mountain Dew upon production, by the time the guy opened the can, the mouse would have dissolved! Or, more accurately, would have been “transformed into a jelly-like substance,” presumably not easily identifiable as a rodent of any sort.
What do you do? Do you pay a settlement out of court to make the problem go away and not have to pay your expensive lawyers? Or do you announce this to the world as your defense?
Pepsi Co. has chosen the latter. Interesting marketing call.