Many who know me know that I have a continuous beef with the endless “Breast Cancer Awareness” campaigns (see also), in particular because they turn the breast cancer ribbon into a marketing gimmick. Charities, especially those researching diseases, are not counting on your measly five-cent donation for sending in that yogurt lid! This is little more than cancer profiteering.
One thing that none of these statistics that the NFL blares: the causes of breast cancer! It assumes that breast cancer is some sort of magical condition that befalls you, instead of mentioning risk factors or ethnic/socioeconomic disparities or anything relevant in recent breast cancer research.
Not to mention the whole “awareness” angle seems a little silly. Have we forgotten there was breast cancer, simply because pink wasn’t slathered on every commercial product in the supermarket aisle?
Some diseases arguably need broader awareness — heart disease kills many more women; lung cancer, too, with a ridiculous mortality rate.
There’s no question that breast cancer is a serious disease, but you don’t cure disease with slogans or more money in the pockets of the NFL or Procter&Gamble.